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It's just not possible to be sure what 4G broadband speeds you’ll get at your property, because performance depends on so many factors unique to each location.

That’s why we always refer to the average speed that our customers experience, when measured across the entire UK as a whole. This is around 25 Mbps, which is more than sufficient for any typical internet-based activities including streaming of HD video and it has been independently audited and verified, as you can see for yourself by clicking here.

We have plenty of customers all over the UK who get 4G broadband speeds significantly faster than that. And of course, because it’s an average figure, we have others whose 4G broadband doesn’t quite reach that level, but who are still delighted with our service, because it’s so much of an improvement over the broadband they get down their landlines.

What’s more, unlike many other alternative broadband services, the speeds we provide over 4G are never throttled - so all your data is always transmitted at the fastest rates available.

As with any broadband service, actual performance depends on many factors, such as overall demand on the Internet resource being requested and network congestion at the time.

People sometimes think that, if they only get poor reception on their mobile phones when inside their property or if the networks' coverage checkers report "outdoor 4G coverage only" where they are, we won't be able to provide them with great 4G broadband. Absolutely not true - our external 4G antenna makes all the difference and here's why.

Mobile phones are small - so their internal antennas are relatively weak (or low gain). And mobile phones are designed to be used on the move, so their antennas are not directional. Plus when inside your property, there are walls getting in the way of the signal to your mobile. Our high gain directional 4G antenna resolves every single one of these issues.

Once professionally fitted to the outside of your property and aligned, our 4G antenna latches onto any outdoor 4G signals and amplifies them, before piping them down to our router inside. This results in it getting a far stronger 4G signal and so delivering the broadband performance you want inside your property.

If that's still not clear, think about tuning in a TV. Ever tried this with one that's only got a small indoor antenna? It's next to impossible to get good and stable reception - there's always interference, poor sound and picture quality, because of the weak signal the TV is receiving. But what happens when you plug a properly pointed and boosted antenna mounted outdoors into that TV? Problem solved... and it’s the same with 4G broadband, once one of our external 4G antennas has been fitted.

4G-delivered broadband doesn’t rely on landlines, so it’s bound to be a little different when compared to traditional broadband – but not in any significant way.

4G broadband has a higher level of latency. Latency is the time it takes to identify the internet resource you've requested and to respond. The natural latency level of a 4G-based broadband service is around 30 milliseconds.

This is about twice that of landline broadband - but it shouldn't noticeably affect anything you'd want to do online. All internet-based activities (such as web browsing, email, streaming TV, downloading movies, online shopping etc) will still perform exactly as you'd both want and expect.

In general, 4G broadband is great for online gaming too. However, if you're an avid online gamer playing real-time games where it's all about split second feedback (like Call Of Duty), then those few extra milliseconds of latency you get with 4G broadband might not be completely ideal.

And although we've fully tested the most popular multi-player titles, because of the way 4G networks handle IP addresses, there may very rarely be issues with connecting to certain online multi-player games, depending on their connection protocols.

Like 4G, satellite broadband is another means of getting a property an internet connection without any reliance on landlines, wires or other cables.

However, for a variety of very good reasons, 4G is considered to be by far the best alternative broadband delivery technology for the rural UK, when compared against satellite. You can learn more about the differences between 4G broadband and satellite broadband here.

4G And Satellite Broadband Compared

That's not to say that satellite broadband has no role to play in making sure that the entire UK is properly connected. Although according to Ofcom's latest figures, 4G services from at least one of the UK's four network operators now cover over 99% of UK premises, there are still around 60,000 home and business properties scattered all across the UK which just don't have sufficiently strong 4G coverage to allow a 4G-based broadband service to be provisioned.

Satellite broadband's one unique advantage is that it can be installed literally anywhere that has a line of sight to the open sky. So for these last remaining properties, it represents the only available alternative broadband option.